With many of experience navigating the worlds of agency life and freelancing, I’ve learned that the best strategies aren't made by bringing ideas to consumers - it’s about giving them what they didn’t know they already wanted. I’ve led content initiatives for global brands across industries from big-budget entertainment to consumer packaged food, transforming complex technical specs and nutrition tables into human stories that bring the customer and product closer together in everyday life.

As great as all the years of experience are, I do have an extra skill that sets me apart. Beyond the ocean of spreadsheets and style guides, I’ve also spent the 20 years performing and teaching improv comedy as an Ensemble performer at Dad’s Garage in Atlanta, GA. That time on stage has taught me that "Yes, and..." isn't just a rule for theater - it’s a framework for collaboration. My time in improv allows me to not only stay agile under pressure, listen deeply to client needs, and pivot in real time, but also to explain complex ideas in simple terms and give every idea a fair shot before deciding whether it’s feasible.

Oh, and I like very angry music. You can probably tell.